India Search Masters 2009 at Google


This is Abdul Malick, working as a Senior SEO analyst in Agriya Infoway Pvt Ltd. Recently, I was attended the Google India Search Masters Conference 2009 on 28th February at Bangalore, Karnataka, India. It was a excellent opportunity to interact with members of the Indian webmaster community and Google People.

The audiences were mix of webmasters, bloggers, entrepreneurs, online marketers, SEO experts, web developers, etc. and all were excited to register for attending the conference India SearchMasters 2009.

Vivaik Bharadwaaj, Manager of the Search Quality Evaluation team in Google India and Korea, gave the welcome note. Followed by, Adam lansik, along with members of the Search Quality team at Google, lectured on webmaster central and best practices.

Following are the great webmaster resources that were discussed during the various sessions at the Search Conference.

· Webmaster central blog: Find the most current and official Webmaster news.

· Webmaster help forum: Find answers to your search regarding webmasters and web master tools related questions.

· Webmaster help center: Find articles on webmaster guide lines and support from Google.

· Third party sitemap tools: Find collection of site links to tools and code snippets that generate xml and ROR sitemap files.

· Webmaster central on You Tube: Learn the webmaster central channel in YouTube.

· Video tutorial: Find out video tutorials for webmasters.

Adam lansik gave a excellent presentation on google webmaster tools and its resources. Here I have quoted some of the important  points from the presentation that will help in improving website performance in Google

· XML Sitemaps: Webmasters can use XML sitemaps to determine whether their site is currently included in Google’s index. Currently, maximum number of websites that show up on Google.co.in make use of XML sitemaps.

· Remove URLs: Webmasters can tell about pages URL they don’t want in Google index, and they will remove them from their search results.

· Traffic Analysis: Google will show you who’s linking to you and how. In addition, they also provide statistics from which one can know which pages on their site get the most links and which keyword searches drive most traffic?

· Content Analysis: Use Google’s content analysis to identify potential issues with content on your site. Robots.txt allows web publishers to control search engine success at multiple levels.

Koti Ivaturi, from the Search Quality team at Google, gave a brief description on webmaster help forum. It was really one of the interesting sessions.

Rajat Mukherjee, group product manager at Google, who is working on Google Custom Search platform, presented a great speech on Google custom search through which web masters can define their own search engines.

Ankit Gupta who is working on making mobile products discoverable and accessible at Google, as well as providing a consistent and rationalized experience, illustrated about building mobile friendly websites.

And finally, the topics Google analytics and website optimizer were demonstrated by Dinesh jain (A Google Analytics Specialist) / Deepak Kumar (from the Google Analytics team, and works on Google’s Website Optimizer).

Google Web Analytics: Google Analytics is a free service offered by Google that generates detailed statistics about visitors to a website. It is very useful in study of keyword research and how much traffic comes from keywords.

Website Optimizer: Website optimizer, which is a Google’s free website testing and optimization tool, allows you to increase the value of your existing website and traffic without spending a cent.

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