For 2009 you need to focus on creating content that serves your customers needs FIRST. Far too often, our focus is so narrowly limited to just our own objectives for a Web page.
One powerful tip is to first research the specific needs of your customer (within a niche) and then deliver up high value, based on your research and give the searcher EXACTLY whatever it is that THEY want, first.
Think about it – try it out and see what happens when you meet the client’s interest first, before introducing your own objective.
Does it work? You bet it does. Think behavioral research instead of just “keyword research.”
Remember the importance of using semantically related supporting words, (true synonyms,) descriptive verbs in your body content for the future. As the industry continues to involve things like the “personalization of search” and in 2009 these influences will begin to have greater and greater impact, your going to see even great rewards to visibility, for those who focus on writing and communication excellence.
One type of content to consider adding is “statistical data.” What is useful or of high interest to your target audience?
If the stats aren’t your own, always indicate where you’re getting them. It’s important to quote your source. But it may be more than just numerical stats that attract new searchers. Remember to do your research first to identify the best windows of opportunity.
How important are your customers words to you?
Not just the words, but the exact dialog. You see sometimes, people have a habit of speaking to you using certain terms and while we understand their meaning – we may sometimes tend to substitute other words of our own in recalling what was said.
There are great benefits to focus on communicating well and hearing the dialog your customer uses as cues to doing behaviorally related “keyword forensics.” Synonyms can mean the same thing but may well reveal somewhat different types of results.