When performing SEO – Focus on writing for the human reader first and search engines second. While search engine optimization is important to your visibility, try writing your content first. Most people don’t write their best content when trying to optimize AND create content at the same time.
Yet we continually see people trying to do this. We teach our students in class, to spend time wisely creating useful content that will be a genuine benefit to their visitors. Once you have written something of genuine value that stands on its own merit, you can go back over the article as a second step and apply some mild optimization. This is much easier than trying to optimize while creating your content at the same time. Following this simple rule of taking it in 2 phases will help you enormously.