Archive for September, 2009

SEO Tips # 104 – Wordtracker Research

How important is case sensitivity in Wordtracker research? Currently the major
search engines are not case sensitive at all. The last search that use to be case
sensitive was Alta Vista but that was years ago. For now, case sensitivity is not
TOO important, but that does not mean things could not change sometime in the
future.

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SEO Tips # 103 – Comment Tags in SEO

Never use your keywords stuffed in a comment tag. It will not serve
any useful purpose and comment tags have not contributed to
relevancy in a long time.

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SEO Tips # 102 – Piece of SEO Pie

You don’t have to use your keyword phrase in your domain name. That may be a revelation to some folks, but the keyword phrase in your domain name is just one “piece of the SEO pie,” and an insignificant piece at that. There are over 100 pieces of the pie that go into what makes up the ranking of a page. Adobe is #1 out of 3 billion results for the keyword phrase “click here.” Why? Because of off-page factors, not because “click here” is in their domain name.

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Opening for Senior Manager / Team Leader – Online Projects / SEO in Noida with 5 to 10 Years experience

If you are an experienced manager and looking for a massive wealth creation opportunity then this is for you!

This job is for you if you desire to run your own business BUT without any of the risk. You will play a key role in defining and building the technology capability of this internet division of this global company from an early stage. If you are excited about rolling up your sleeves and building something, this is the right position.

In addition, the role will evolve quickly as the business grows, with significant flexibility to assume different executive level positions, including full sponsorship to work in London, UK. This is a great opportunity for someone who would be excited about joining a division that will be worth over $10 million in 5 years.

This job also offers profit sharing and stock options for the very best candidates.

Desired Profile
MBA/MCA/BE/ in Marketing / Computer Science/IT.
Must have at least 5 yrs of experience in the internet industry.
Should have managed multiple engagements involving implementation of complex websites and business applications.
Should have great knowledge of the main internet technologies aswell as mobile technologies.
Must have a great passion for the internet.
Candidate should be well versed with latest E-Commerce Store Marketing, Shopping Websites, Affiliate Marketing, web designing and development technologies.
Worked on at least 2-3 large scale internet projects.
Search Engine Marketing experience will be plus.
Candidate should be detail-oriented, motivated, efficient and disciplined.
Experience of direct dealing with US/UK customers is a must.
Experience in a highly analytical and creative environment.
Should have excellent communication skills and a strong methodical development approach.
Should have excellent team leading skills and people management skills.
Must be great at hiring people
Must be adept at creating proceses to streamline operations.

We are very keen to get the right person for this role, money is no object for such a person.

Company Profile
Lemon Interactive (part of Lemon Group International Ltd), Europe’s fastest growing Web Services / SEO company is looking for a Senior Manager / Team Leader with excellent communication and interpersonal and technical skills to lead our newly created team based in our Noida office. This position’s primary responsibilities include working with client requirements to develop leading edge products for them. We are looking for the BEST in management only! Lemon Interactive is based in London UK, US and India

Lemon Interactive is part of Lemon Group International Ltd, a $100m turnover organisation.

Contact
Lemon Interactive India., http://www.lemoninteractive.co.uk
A – 146,
Noida sector – 63 (U.P.)
India

Email your resume Sunny Sharma at careers@lemon.li

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SEO Tips # 101 – Use Different Styles of Headlines

You’ve probably thought a lot about using different styles of headlines in your articles. You headline is one of the most important aspects of your page as a good headline hooks the reader and gets them reading your content or article.

Did you know that showing numbers as numerals in a headline is more effective than showing numbers written out.

So….

10 Easy Tips on building your business.

is better than…..

Ten easy tips on building your business.

This is not based on SEO but on what appeals the the human mind from a usability point of view.

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SEO Tips # 100 – (Bonus) 5 Tips in One Place.

Tips # 1 :

Include your most important keyword phrase in both your title and description tags ONE time. Your title tag should be around 8-10 words long, or shorter (Maximum of 75 characters, including spaces). Your description tag should be no more than a maximum of 150 characters, including spaces.

Tips # 2 :

Don’t capitalize the first letter of every word in the title or description, unless they’re proper nouns. The title and description should be very easy to read and just roll off your tongue.

Tips # 3 :

Did you know that for a very reasonable price, you can purchase the top 20,000 busiest keywords from Wordtracker all within a single report? Great value: http://www.wordtracker.com/reports.html

Tips # 4 :

Read all of your content, including titles and descriptions, out loud. If you stumble over words, so will your audience.

Rewrite until everything reads smoothly.

Tips # 5 :

Your title and description should be considered an “ad campaign” for your Web site, because that’s just what they are. Your page may be #4 in the rankings, but if you’ve taken time to create captivating title and description tags, you may have just as many click throughs as the #1 or #2 spots who haven’t done their homework.

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Opening for Online Marketing Manager in Gurgaon with 3 to 6 years experience

The Online Marketing Manager will manage and track all online marketing efforts including banner advertisements, paid and natural search engine marketing, and email marketing programs. The ideal candidate is a self-starter who can take ownership of online marketing programs, maintain and grow vendor relationships, initiate new programs and increase sales with minimum supervision.

Job Responsibilities
• Develop and manage all online marketing efforts.
• Responsible for increasing conversion rates and sales for email marketing program.
• Manage, track & analyze search engine marketing programs including paid search and natural SEO.
• Contribute input into ecommerce web site to improve conversion rates.
• Monitor web site traffic and online marketing program statistics.
• Collaborate with creative and marketing teams to uphold branding guidelines on all online marketing efforts.
• Contribute to concept development for advertising campaigns.

Desired Profile

Job Requirements
• Highly motivated, self starter who has the ability to thrive in a fast-paced work environment.
• College degree (BA/BS) required with at least 2-5 years direct experience.
• Command an extensive knowledge of online marketing to consumers.
• Direct experience with search engine optimization, search engine marketing, web site tracking, email marketing, and web banner placement.
• Proven track record of delivering a significant increase in web site traffic and product sales.
• Knowledge of web analytics and ad server programs required (Atlas, Google Analytics, HBX and Web Trends a plus).
• Ability to multitask, meet and exceed all deadlines.
• Must be proactive and able to consistently show initiative and suggest new ideas.

Company
Primus is a telecommunications corporation with products located all over the globe. Primus delivers high-quality solutions for more than 2.4 million consumers, including small & medium enterprises and multinational businesses.

Contact
Primus Telecommunications India Pvt Ltd, http://www.primustel.com
3rd Floor, Times Square Building
Sushant Lok 1, Block B
Gurgaon, Haryana,
India 122001

Email your resume to Ravdeep at hrindia@primustel.com

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