The Search Engine Marketing Specialist will help cultivate, expand, and optimize SEM strategy. The individual is responsible for optimizing & buying keywords on the top Internet search websites, maintaining and expanding the list to include all industry related keywords, and deciding dynamically how to maximize volume and minimize price. She/he will also help the Marketing Director, Web Marketing Manager build the other components of the Internet Marketing program including optimizing the lead funnel, and has strong analytical skills.
Research and trend analysis to keep client on top of all SEM issues and tactics.
Research and analyze industry SEM keywords and phrases.
Set the overall direction and strategy for SEM.
Create and optimize Ads for Google, Yahoo, MSN and Travel related websites.
Continuously measure, monitor SEM program and report progress.
Conduct keyword research and selection for pay-per-click campaigns.
Create and maintain project plans to update clients on status of campaigns.
Proactively make strategic campaign recommendations to clients.
Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
Compose and test ad copy to produce optimal click through rates.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
Generate and deliver performance reports to clients on an ongoing basis.
Relevant search experience of 3 – 5 years.
Experience with Overture & Google Ad words and Ad Sense.
Google and Yahoo! bid management tools.
WebCEO, Advanced Web Ranking, Web Position Gold/Word tracker or similar keyword analysis software.
Keyword density tools.
Link Building tools.
Certified Google Ad words a Plus.
TRX is headquartered in Atlanta. Since 1988, we have remained focused on delivering innovative technologies and world-class service to our clients.
We have 8-office location throughout North America, Europe, and Asia. TRX Technologies India Pvt Ltd. employs over 400 associates in India. As a global technology company, we develop and host software application that process complex data records and automate manual processes, enabling our clients to optimize performance and control costs.
TRX Technologies India Pvt Ltd., http://www.trx.com
#5, 2nd Floor, Salarpuria Infinity, Bannerghatta Road
Bangalore – 560029
+91(80) 4173 9600
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