Don’t put make the mistake that some people do with the attitude of “throwing everything against the wall” to see what sticks. Use every element of your page for the purpose in which it was designed to be used.
For this year, it will be those who put some heart into their SEO work that will experience much longer sustainable top visibility.
If you are still trying to measure a pages success through traditional ranking reports, this will be the year that will change many of the old traditional ideas. Watch and see.