SEO Tips # 141 – Keyword Phrase Linking


Look through your Web site to see where you’ve used words that have no power, such as “home.”

Replace those words with “keyword phrase home,” if appropriate. In this manner, you’re using link text (link reputation) in internal linking on your Web site, which is extremely powerful.

Make sure the links are straight text links. If it doesn’t work for you or if it doesn’t sound correct, don’t do it. Remember that your Web site should be written for your target audience.

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