Quick Checklist for Website Redesign


I came across one blog seo-scoop.com and found some very useful information about website redesign. Just I shared it with you all.

Quick Checklist for redesign the website,

  • 301 redirects. This must be done if you are changing your URLs in any way. This involves pointing the old URLs to the new ones.
  • Reinstall your analytics tracking code. If you use Google Analytics, install the new Asynchronous Tracking code.
  • Create a robots.txt file.
  • Create a HTML sitemap.
  • If you’re a local business, ensure you have all your citations up-to-date. This local citations list from GetListed.org is a great place to start.
  • Redirect the non-www version of your site to the www version (or vice versa). This is referred to as canonicalization.
  • Go through a website usability checklist to ensure your site follows best practices.
  • Put some effort into creating a solid site architecture. Properly organize, prioritize and label your content.
  • If you’re a local SMB, include your address in the footer.
  • If you have a high-traffic site and decide to change the layout, make sure popular features are still easy to find.
  • Freshen up your keyword research. Natural keyword integration into your content is key.
  • Create unique meta descriptions and page titles for every single page. Consider each page to be a new keyword opportunity and avoid duplication.
  • Order is important: Don’t forget semantic structure. Until HTML 5 is in full effect, ensure your headers are listed in order e.g. H1, H2, H3, etc…
  • Logically create search engine friendly URLs with your keywords.
  • Use Flash sparingly. Web savvy visitors prefer practicality. (And yes there are always exceptions to every rule.)
  • Ensure there is a good call to action on every page if you want to convert visitors in some way.
  • Place alt tags on your images.
  • Create a custom 404 page.
  • Plan out a logical internal linking structure. Use good anchor text to link to your other pages.
  • And last, but definitely not least, remember the 5 second rule on your homepage. If your visitor can not find what they need in 5 seconds or less they will leave.

( Courtesy : SEO Scoop )

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