Search Engine Ranking Fluctuation


When your search engine rankings fluctuate, or even if your site drops from the rankings, don’t panic. Understand that these things happen in this industry, and they WILL happen to you.

They happen to all of us.

What you DON’T want to do is make any changes to your Web pages
because of fluctuations in the rankings or because your site drops out of the rankings. Step back and wait to see what happens.

Monitor your rankings. Watch the industry. Read the news.

In all likelihood, your pages will reappear right back where they should be (or close to those rankings), if you haven’t done anything wrong (such as using spam). Fluctuations in rankings are normal.

Far too many people PANIC in the short term, when they would be wiser
to just take it easy and not start making changes so quickly. Just a word to the wise!

 

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