Posts Tagged content writing

SEO Tips # 120 – Customer Focused Content

Write customer focused content that appeals to your audience.

Remember that your Web site should be focused on your audience first and
appeal specifically to a niche interest. When writing your Web copy, you
need to dialogue in an appropriate tone and format for the right audience.

Some of the most interesting content will have more appeal if it speaks to
your audience in terms like: you can, you might, you will, yours, your and
you’re INSTEAD of we, ours, we’re, we will, we can, etc.

This is extremely important when working on sales related copy.

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SEO Tips # 108 – Article Writing and Marketing

Chances are, if you have ever done any article marketing you already know the power of submitting a well written article to a niche or very topic focused directory geared to a specific purpose.

For example, one of my personal favorites is that of Evan Carmichael’s site which is focused specifically on the area of business entrepreneurs. This site attracts people that are interested in all types of business. I’ve talked before about how much traffic and link benefit you can gain from articles.

But here is something you maybe did NOT know…because it has not  gone out to the public yet.

Evan, is getting ready to take on more new authors and now has opportunities for you to become an author too.

But here is what else is new:

A brand new updated Authors Dashboard

— When you grab your free account and log in, you can now see various tabs across the top called “Dashboard”, “Analytics”, “Marketing”, and “Help/FAQ” – Each page contains the resources that you need to help you succeed.

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SEO Tips # 90 – Writing the Content

If you write your content so that it naturally “reads very well,” you will naturally earn some bonus for having created quality content.

That I mean content…that reads well to a human being.

Use moderation in everything you do. One of the things you need to understand is that “theme based” search engines like Google, are actually using a measure of artificial intelligence (AI) to measure how well your article “reads” based on the context of your page and all of the overall data that a search engine has gathered concerning a specific topic.

Artificial intelligence better known as LSI or Latent Semantic Indexing is all about how well the the supporting content and text (other than the keyword phrase) matches the theme of your page. The better your content reads to a human being, the better you will tend to do. This is a natural bonus for people who invest their time in creating well- written, useful content that engages the visitor and satisfies the reason why they searched in the first place.

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SEO Tips # 84 – Value of Unique Content in SEO

Do you understand that there is a difference between creating “unique content” and
creating “high quality useful content.” Just because your content is “unique” does
not mean that it may be particularly “useful.” Make it your goal to serve up
useful content that actual engages the reader and satisfies their “original search.”

Read this excellent article by Gerry McGovern on “The True Value of Content.”
http://www.gerrymcgovern.com/nt/2006/nt-2006-03-06-content-cost.htm

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SEO Tips # 75 – SEO Performance

When performing SEO – Focus on writing for the human reader first and search engines second. While search engine optimization is important to your visibility, try writing your content first. Most people don’t write their best content when trying to optimize AND create content at the same time.

Yet we continually see people trying to do this. We teach our students in class, to spend time wisely creating useful content that will be a genuine benefit to their visitors. Once you have written something of genuine value that stands on its own merit, you can go back over the article as a second step and apply some mild optimization. This is much easier than trying to optimize while creating your content at the same time. Following this simple rule of taking it in 2 phases will help you enormously.

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SEO Tips # 74 – Content Writing

Write customer focused content that appeals to your audience.

Remember that your Web site should be focused on your audience first and
appeal specifically to a niche interest. When writing your Web copy, you
need to dialogue in an appropriate tone and format for the right audience.

Some of the most interesting content will have more appeal if it speaks to
your audience in terms like: you can, you might, you will, yours, your and
you’re INSTEAD of we, ours, we’re, we will, we can, etc.

This is extremely important when working on sales related copy.

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SEO Tips # 70 – Content Freshness and RSS Feed

“Content freshness” refers to how often your Web content gets updated. To put it simply, the more often you add new content to your Web site, you are feeding your visitors new information.

But you are also feeding the search engines new information.

The effect of updating your content will have an impact on several things such as:

* having more visits from search engine spiders on a regular basis.
* having high quality fresh new content also gets your web pages indexed faster if the robots visit more regularly
* having a site that is consistently updated on a regular basis has benefits to both visitor behavior and search engine relevancy.

Now there is a product that gives you the ability to easily add fresh content to your web pages the easy way. It’s about satisfying your viewers AND the search engines… giving them both something they love!

Fresh, original content…through RSS or Really Simple Syndication.

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SEO Tips #56 – SEO Importance for Contents

In your last or current project, are you creating content that your visitor will be GLAD that they found? It’s good to examine our own work from time to time. Give it some thought and be brutally honest with yourself.

Are you creating that immediately assists in filling a specific search for information.

-Content of true merit.
-Something useful.
-Content that you can feel proud you created.
-Something helpful.
-Content of a nature that is so helpful, others may even want to
link to it or Blog about it?

Never get tired of exploring new ways to add value to your work and in the future, you’ll notice that much of the junky pages that are thrown together by Spammers in a rush, will simply no longer be able to compete. Not in value, not in ranking and not in productivity.

But the content you create shall stand the test of relevancy for many years.

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SEO Tips #34 – Contents And SEO

Let’s give you a few tips on content and SEO. So many times people
feel somewhat limited by their research options and often go after
keywords for the same types of content that everyone else is after.
Here are 5 Tips from Robin Nobles to get you thinking about other
useful content you could put on your Web site after you do the
research.

1. Online planners or reminders.
Example: wedding or baby sites; diet sites. Hunting sites could use
them for the different seasons in different states. Have the ability
to print out the information.

2. Quizzes. People LOVE to take online quizzes. Be sure to respond
to everyone who takes the quiz with more information about your
online business. How could a software company use an online quiz?

3. Glossary of terms for your industry. Continue to flesh it out as
you think of new terms.

4. Humor.
Is your industry conducive to humor? Let’s take the legal industry.
Lawyer jokes are quite plentiful, to say the least. What if a
down-to-earth lawyer put up a page with lawyer jokes on his site?
Would that make his site unprofessional, or would that help his
customers feel like he would be the type of guy they could really
relate to? Think about it.

5. Create a new “high interest” page by researching a topic that
you have never before identified that would be useful to your
specific buying audience. If you are selling to retail products to
ladies, is there a complimentary product or even an affiliate
product that you could also sell to their daughters.

Example: if you had a Writers Web site of interest to women, could
you offer a special type of fun diary type product that they could
buy for their daughters?

Thank you for these tips Robin. Excellent stuff!

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SEO Tip #26 – Writing for the Reader

Your Tip of the Day involves writing for the reader:

Never make the error of assuming that someone reading your offer
will automatically connect the features of your product or your
service to the benefits.

They won’t, unless you dialog about it in such a way that will
help them see every benefit.

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