Posts Tagged Search Engine Optimization

Search Engine Optimization (SEO) in Web Technology

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Google Webmaster SEO Quiz and Answers

1) You have moved your site to a new domain name. For users and search engines, the preferred way to permanently redirect traffic is:

Correct answer: a) 301 redirect

2) Your server is going to be moved and unavailable for a day. What should you do?

Correct answer: c) Return “Network Unavailable (503)” with a helpful message to all requests

3) Your website is not in the index five days after you’ve put it online; what should you do?

Correct answer: b) Continue working on the site

4) Your homepage has 287 errors in the W3C validator. What is the maximum number of URLs that Google could index from your site?

Correct answer: d) All

5) You bought multiple domain names and want them to all show the same website. What should you do with them?

Correct answer: b) Use a 301 redirect

6) You need to remove 192 PDF files from the /private-files/ folder which have gotten indexed. What’s the fastest way to do this?

Correct answer: d) Disallow the folder in robots.txt and request removal of the whole folder in Webmaster Tools.

7) You need to prevent Google from indexing any content in the new folder /private-files/. What’s the best way to do this?

Correct answer: b) Use server-side authentication (username/password) for this folder

8 ) Your site changed all URLs from .php to .asp, what do you need to do?

Correct answer: c) 301 redirect the old URLs to the new ones

9) You have a country-coded domain name called example.es. To associate your site with Spain, you need to:

Correct answer: c) None of this is necessary. Google should already associate a domain ending in .es with Spain.

10) You have some pages completely in Spanish and others completely in English. How would you tell Google about this?

Correct answer: c) No need to do anything. Google should figure it out.

11) Which of the following is NOT against Google’s Webmaster Guidelines?

Correct answer: a) Running tests on a site that result in some users seeing one version of a page and other users seeing another version

12) All of the following can be link schemes that can negatively impact your site’s ranking in search results EXCEPT:

Correct answer: a) Links to other sites that you think your users will find interesting or useful

13) What does it mean when a robots.txt file contains “User-agent: *” and “Disallow:”?

Correct answer: a) Allow all search engines to crawl your site

14) What does it mean when a robots.txt file contains “User-agent: *” and “Disallow: /”?

Correct answer: b) Don’t allow any search engines to crawl your site

15) You may see a message in your Webmaster Tools Message Center for the following instances:

Correct answer: e) All of the above

16) If you’re using First Click Free, the page displayed to users who come there from Google search results must be identical to the content that is shown to Googlebot.

Correct answer: TRUE

17) It’s generally a best practice to convey important content on your site with:

Correct answer: b) Text

18) Duplicate content within your site is unlikely to be problematic if:

Correct answer: b) You use the rel=”canonical” link element or the new Webmaster Tools feature called Parameter Handling to ignore specified URL parameters

19) You would like your site to be found for some keywords related to your content which are only found in images on the page. How do you do this?

Correct answer: d) Use the “alt” attribute or include the keywords in your text

20) Your Webmaster Tools account lists a lot of “robots.txt unreachable” errors. What should you do?

Correct answer: c) Contact your hoster or server administrator

21) Your Webmaster Tools account lists keywords like “viagra” and “ringtones” even though your site is about kittens. What could this mean?

Correct answer: b) Your site might be hacked (i.e., spammy comments in your forum, blog posts, etc.) / A hacker could have added those words to your site’s content, or someone could have spammed your blog with comments that include those words

22) Your SEO has created ranking reports for your site. The results don’t match what you’re seeing. Why?

Correct answer: d) All of the above

23) Your site was hacked. What should you do to remedy the situation?

Correct answer: e) All of the above

24) What’s a good way to submit an XML Sitemap file to Google?

Correct answer: c) Use Google Webmaster Tools

25) One of your pages is only listed with a title (but no snippet) in the search results. What could the problem be?

Correct answer: e) Any of the above

26) Your web shop has 100 products and a site: query shows 50,000 URLs indexed. What might this mean?

Correct answer: e) Any of the above

27) Google guarantees indexing for the following types of sites:

Correct answer: e) None of the above

28) You have limited bandwidth and would like Google to crawl your site less frequently. What should you do?

Correct answer: c) Set a custom crawl rate in Webmaster Tools

29) Your server has limited bandwidth resources and you would like Google only to crawl at night. What should you do?

Correct answer: c) Have your server respond with HTTP result code 503 to all users when it’s bogged down

30) Does the amount of money spent on Google AdWords influence how your site ranks in Google Search?

Correct answer: c) No

31) One day you read that a free security update–WyszKablamCMS v.2.7.8–has been released. What should you do?

Correct answer: c) Read about the update, install it, and address any lingering vulnerabilities or compatibility issues

32) One thing Google has found to be true: “Focus on the ______ and all else will follow.”

Correct answer: d) user

33) Your site is flagged as having malware, but you can’t find the malware. What do you do?

Correct answer: b) Post in the Google Webmaster Help Forum to ask for help

34)  Where do you put your robots.txt?

Correct answer: c) The root directory of your domain or subdomain(s)

35) “Unreachable robots.txt” in Webmaster Tools crawl errors means:

Correct answer: b) We couldn’t reach the robots.txt file on your server

36) The number of indexed pages shown in a site: query for your site seems to vary. This could be due to:

Correct answer: d) Any of the above

37) Your site has 200 pages, but Google only found 5 pages from your site. What could be the cause of this?

Correct answer: c) Even when a site is crawlable and indexable, it can take Google time to fully explore it

38) You are thinking about putting some links on your site for advertising revenue, which of the below is the correct choice?

Correct answer: c) Use the rel=”nofollow” HTML microformat in the tag of the links

39) Disallowing via robots.txt prevents Googlebot from “seeing” 301 redirects, meta nofollow, and noindex directives.

Correct answer: TRUE

40) How do you help bots crawl your site more efficiently with If-Modified-Since?

Correct answer: b) Respond when appropriate with 304 “Not modified”

(via : Webmaster Quiz answers and Google Webmaster Central Blog)

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SEO Tips # 154 – Single Access Page

Single access pages

Which pages are being viewed by themselves, where visitors aren’t even clicking to go to another page? Again, look at these pages carefully to see what you can provide on the page to keep up the interest of your visitors. You’re losing them, and you need to figure out why.

If 70-80% of your visitors only looked at one page, perhaps you need to look at your navigation system. Are visitors confused and unable to find what they’re looking for?

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SEO Tips # 152 – Search Engine Robots

The newer, inexperienced SEO tends to always try and “rush” their optimization efforts. I often see where new students want to continually “tweak their code” far too often, not allowing adequate time for robots to visit.

Best practice is to let the search engine robots run on their own schedule. If you want to make important changes, allow plenty of time in between to ensure the robots are finding the pages. But most importantly, you want to learn more from each change you make. You want to understand more, with each exercise.

Not every bit of optimization work will be measured, BUT when it comes to “trouble shooting,” it’s absolutely important that you measure your changes and post them to your log for review, at a later date. This way, if you error in any way, it can usually be undone fairly easily.

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SEO Tips # 151 – Web Page Optimization

Have you got a few pages that still need some help? I’m talking about pages you’ve been working on, but they’ve just been giving you a few challenges in the rankings for some reason or other and you’re not happy with them.

Why not look back and review the last changes you made on them and make one more single variation in just one of the influential relevancy factors? Don’t make too many changes – try to just make one important change only. Be sure to record it in your log as well as record the rankings with the date of your entry.

Do NOT submit or re-submit your page using any free ADD URL. But let the robots come back and find the changes (based on their own schedule.) If you are not sure how often the robot is coming back to visit, you can use Robot Manager to find out.

TIP: Little changes (one at a time only) can make a HUGE difference in a measured exercise where you record your details and review progress systematically.

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SEO Tips # 145 – Google Webmaster Guidelines

When was the last time you reviewed Googles Webmaster Guidelines?
They do add to and update their info regularly.

It’s important to review these guidelines once in a while.
http://www.google.com/webmasters/guidelines.html

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SEO tips # 142 – Page Rank

Did you know that a page with a high PageRank can be out ranked in the SERPs by a page with a lower PageRank? Remember that.

PageRank isn’t the “end all” in SEO.
It’s only one piece of the pie.

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SEO Tips # 141 – Keyword Phrase Linking

Look through your Web site to see where you’ve used words that have no power, such as “home.”

Replace those words with “keyword phrase home,” if appropriate. In this manner, you’re using link text (link reputation) in internal linking on your Web site, which is extremely powerful.

Make sure the links are straight text links. If it doesn’t work for you or if it doesn’t sound correct, don’t do it. Remember that your Web site should be written for your target audience.

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SEO Tips # 139 – Update the Website Regularly

Did you know there are some huge rewards for updating your Web site
consistently on a regular basis. But not just updates alone, also
consider adding fresh new original content on a weekly (or even
better, if you can manage it) daily basis.

When is the last time you created something fresh and original for
your visitors? Remember, the keyword is consistency or in other
words, daily, daily, daily!

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SEO Tips # 138 – How to optimize the multiple pages for a different themes?

Did you know that it is possible to effectively optimize multiple pages for a
variety of different “themes” within same Website and gain top rankings for all
of your highly competitive keyword phrases?

The power of “themes” are “page specific” not “site specific.” Themes are not about ”human intelligence” but are about the power of “artificial intelligence.”

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