Posts Tagged SEO guide

Google and SEO Ranking Factors (Infographic)

Google SEO Ranking Factors (Infographic) from SEJ :

I came across one info-graphic from Search engine journal blog which is describe in very detailed for Google Ranking factors. They are listed 200 ranking factors which is help for SEO improvement on site. Every website should follow these factors and get ranked well as per Google terms. I hope this Google 200 ranking factors are very helpful for digital marketing and SEO professionals.

Here some SEO Ranking factors are listed below from that info-graphic,

1. Domain Factors

2. Page Level Factors

3. Site Level Factors

4. Back-link Factors

5. User Interactions

6. Special Algorithm Rules

7.Social Signals

8. Brand Signals

9. Onsite Webspam Factors

10. Off-page Webspam factors

Google Ranking Factors

Thanks to

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Download Google SEO Starter Guide (Updated)

Google was updated the SEO starter guide which is published about two years ago. It has translated into 40 languages.

Here’s what’s new in this updated SEO guide:


  • Glossary to define terms throughout the guide
  • More example images to help you understand the content
  • Ways to optimize your site for mobile devices
  • Clearer wording for better readability
  • Googlebot is back to provide you with some more SEO tips

Here you can download ==>  New version of updated Google SEO Starter Guide [PDF]

( Source : Google Webmaster Central Blog )

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SEO tips # 133 – Dashes vs Underscores

Question: Is it true using hyphens in between your keywords more effective than using underscores when naming a Web page?

Example: Is antique-furniture.html more readable by search engines than
for instance antique_furniture.html?

For the answer, read Matt Cutts Blog:

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SEO Tips # 100 – (Bonus) 5 Tips in One Place.

Tips # 1 :

Include your most important keyword phrase in both your title and description tags ONE time. Your title tag should be around 8-10 words long, or shorter (Maximum of 75 characters, including spaces). Your description tag should be no more than a maximum of 150 characters, including spaces.

Tips # 2 :

Don’t capitalize the first letter of every word in the title or description, unless they’re proper nouns. The title and description should be very easy to read and just roll off your tongue.

Tips # 3 :

Did you know that for a very reasonable price, you can purchase the top 20,000 busiest keywords from Wordtracker all within a single report? Great value:

Tips # 4 :

Read all of your content, including titles and descriptions, out loud. If you stumble over words, so will your audience.

Rewrite until everything reads smoothly.

Tips # 5 :

Your title and description should be considered an “ad campaign” for your Web site, because that’s just what they are. Your page may be #4 in the rankings, but if you’ve taken time to create captivating title and description tags, you may have just as many click throughs as the #1 or #2 spots who haven’t done their homework.

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SEO tips #59 – Traditional SEO Best Practices

Typically, traditional “SEO best practices” are a set of guidelines that you can follow to help you create very focused “topic specific” pages which then appear in top search results.

Some of the very basic influences include instances of your researched keyword phrase used in a variety of places such as:

– Title tag

– Keyword META tag

– Header tags

– Body text

– Link text

– Keyword Density

– Keyword prominence

– Keyword relevancy

– Keyword proximity

– Link popularity (off-page factor)

– Link reputation (off-page factor)

– Etc..etc

Of course none of this is new. These are by no means, the entire list. Google currently has about 200 different factors that contribute to relevancy of a Web page.

So then, what’s the challenge?

The search engine optimizers challenge, tends to be to focus on these types of things in general, but then try to determine the degree elements vary and how they should apply them.

As you know, all of these influences can vary tremendously.

Traditionally, various tools have been used to try to identify the important factors “by percentage.”

Sometimes, newsletters and other resources will try to tell you how the algorithm is working “this month” or changing next month.

For example, you might read somewhere that your Keyword Density must be 2% and your Title Tag needs a certain percentage keyword weight and you must have so many characters include and dozens of other snippets of factors. Of course each month, the resource may tell you how MUCH things have changed and therefore you can easily get caught in the trap of “algorithm chasing.”

But as hard as you may try, it just never seems to work for you. (Don’t waste your time algorithm chasing.)

Have you ever wondered where all the conflict comes from in SEO?

Often, you’ll find many conflicting views between various newsletters, reports and resources. And this is most often for exceptionally good reasons.

The primary reason is NOT because people are all trying to be hard to get along with or NOT because they are attempting to be deceptive. Many of them really believe the results of their own research and yet, very few have actually learned how to measure these truths accurately. They can forget that search engines grade everything on a curve (even for the same identical keyword phrase.)

So then often, SEOs work for days or sometimes weeks and even months
– making tiny changes and fine tuning and “tweaking the source code” until the pages would move higher and higher.

Of course, there are plenty of success stories for businesses that have operated in this traditional fashion and done very well increasing their traffic, conversions and sales.

But back to the “traditional challenge”

Where the challenge is in this traditional SEO process, (which is still the way many optimization companies still work today) is that you have a huge “wasted time” element. Time is money, they say, and with SEO skills, it’s true too.

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SEO Tip #1 – Underscore vs Hyphen in URL structure

When naming a page after a keyword phrase, is there any more
“SEO benefit” to using a hyphen (-) to connect two words than
an underscore (_) in Google.

Example: SEO-tips.html is better than

Example: SEO_tips.html

They have equal value in Google now. There was a time when it was
better to use hyphens. But this is not the case as of recent.

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Google presents guide for SEO beginners

Google has published starter guide for SEO beginners. It describes what SEO is, Why is it for and How it can be implemented. Purely it is structured for beginners.

It is an inclusive guide for the practice of on-page optimization for those unfamiliar with the subject. But it has not covered much about off-page optimization. As it for beginners, it is better to provide more details about off-page SEO.

On-page and off-page SEOs are two eyes of SEO. In order to succeed in online business, it is must to implement both on-page and off-page optimizations.

To put in nut shell, this guide will surely help those persons who are about to start their online business. When it comes to promotion, the off-page optimization plays major role. Hence I recommend Google to give off-page optimization in detail.

click here for download :

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