Posts Tagged SEO tips

Effective Link Building through Social Media Monitoring in SEO

Today online marketing efforts extend beyond with one another. With the accurate coordination, it will be a stroke between search engine optimization (SEO) and social media marketing begins to haze. Marketing strategy is started out exclusively as a means for improving social media visibility are now transitioning into feasible SEO strategies.

One of my desired analyses of this type of link building is purely through social media monitoring. Social media monitoring is essentially the method of monitoring conversations about your brand and/or product(s) across social communities. This can sort from tweets to blog posts to mentions in information articles. The point is, if someone is discussing about you r post or products – you want to know about it.

If you reveal a targeted keyword for seo to build a new link opportunity, Think twice it doesn’t stand it out for you? In addition to tracking brand and product mentions, you can use your preferred social media monitoring tool as a robotic link researching tool.

Here are few ways to take benefit of social media monitoring for SEO.

Keywords you’re targeting: The idea is if someone writes a blog post about a keyword you’re annoying to rank for, it could be an enormous opportunity for you to attain out to them and induce them to add a link to your website in the post or to permit you to guest post for them. It’s also a great way to comprehend popular communities in your industry like forums that we are interrelate daily – and including links in your posts wherever relevant. These opportunities are endless, particularly considering how many keywords you’re possibly interested in ranking for.

Keeping an eye on your competitors: Wherever your competitors building links and participating? Have a look on it. This is an immense opportunity for you see where they are focusing their link building efforts so you can also join in those areas. It’s also an immense way to keep tabs on what anchor text they are focusing on so you can recognize what keywords they are targeting. You just mind a little that you hadn’t targeting in the first place.

Identifying industry establishment: Identify the key influencers in your industry and assist them to write and discuss about your company products & services, it can be a dream come true for your SEO. With presently a few simple reviews on their blog or even immediately through their Twitter stream, you’ll initiate to see more organic reviews screening up that didn’t necessitate any effort on your part.

Pals share your thought on social media monitoring for SEO?

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Yahoo! Search Content Quality Tips

Pages Yahoo! Wants Included In Its Index:

  • Original and unique content of genuine value.
  • Pages designed primarily for humans, with search engine considerations a secondary concern.
  • Hyperlinks intended to help people find interesting, related content, when applicable.
  • Metadata (including title and description) that accurately describes the contents of a web page.
  • Good web design in general.

What Yahoo! Considers Unwanted:

  • Pages that harm the accuracy, diversity or relevance of search results.
  • Pages dedicated to redirecting the user to another page (doorway pages).
  • Multiple sites or pages offering substantially the same content.
  • Sites with numerous, unnecessary virtual hostnames.
  • Pages produced in great quantities, which have been automatically generated or which are of little value (cookie cutter pages).
  • Pages using methods to artificially inflate search engine ranking.
  • The use of text or links that are hidden from the user.
  • Pages that give the search engine different content than what the end user sees (cloaking).
  • Sites excessively cross linked with other sites to inflate a site’s apparent popularity (link schemes).
  • Pages built primarily for the search engines or pages with excessive or off-topic keywords.
  • Misuse of competitor names.
  • Multiple sites offering the same content.
  • Sites that use excessive pop-ups which interfere with user navigation.
  • Pages that seem deceptive, fraudulent, or provide a poor user experience.

Find out all of their guidelines here:
http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html

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Google SEO Report Card by Google Webmasters

Google SEO report card written by by Brandon Falls, Adi Goradia, and Charlene Perez, Search Quality Team.

Click here to download – Google SEO Report Card.

Google SEO report card helps more to  easily understand Google approach in SEO and How many of Google’s web pages use a descriptive title tag? Do we use description meta tags? Heading tags? While we always try to focus on the user, could our products use an SEO tune up? and so on..

This SEO Report is an effort to provide Google’s product teams with ideas on how they can improve their products’ pages using simple and accepted optimizations. These optimizations process and report are intended to not only help search engines understand the content of Google pages better, but also to improve our users’ experience when visiting Google sites.

For More information visit here –  Google webmaster central blog

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URL Redirection Method in SEO (301, 302 and 307)

There are several reasons to use URL redirection:
  • Moving a old site to new domain
  • URL Shortening
  • Mis-type a URL
  • Search Engine Manipulation ( Canonical )
  • Manipulating visitors
The HTTP standard defines several status codes for redirection methods:
  • 300 – multiple choices redirection
  • 301 – moved permanently
  • 302 – temporary redirect ( used to specify redirection for unspecified reason)
  • 307 – temporary redirect
Redirect using .htaccess :

Redirect to old Domain website to new domain website:

RewriteEngine on
RewriteCond %{HTTP_HOST} ^([^.:]+\.)*olddomain\.com\.?(:[0-9]*)?$ [NC]
RewriteRule ^(.*)$ http://www.newdomain.com/$1 [R=301,L]
———————————————————————————————–————————–
301 Redirection from www to non-www site:

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} .
RewriteCond %{HTTP_HOST} !^domain\.com
RewriteRule (.*) http://domain.com/$1 [R=301,L]
———————————————————————————————–————————–
301 Redirection from non-www to www site:

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^yoursite.com [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]
———————————————————————————————–————————–
Now Google provides the solutions for canonical issues for adding meta tag,
<link rel=”canonical” href=”http://www.preferreddomain.com”>

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SEO Tips # 155 – Redesign of WebSite

If you are considering a re-design of your Web site…Don’t just think about the new colors and graphics and layout, but also be aware of how the new page structure will impact your search rankings, bookmarks, and inbound links.

There are many ways to overcome problems, and the goal is to plan for any problems in advance.

Another Bonus Tips :

FACT: Did you know that using your keyword phrase in heading text is still influential? Of course you did. But did you also know that there is no difference between the relevancy influence in H1 H2 H3 H4 and H5?

Tip: Don’t over-use the H1 heading tag.

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SEO Tips # 154 – Single Access Page

Single access pages

Which pages are being viewed by themselves, where visitors aren’t even clicking to go to another page? Again, look at these pages carefully to see what you can provide on the page to keep up the interest of your visitors. You’re losing them, and you need to figure out why.

If 70-80% of your visitors only looked at one page, perhaps you need to look at your navigation system. Are visitors confused and unable to find what they’re looking for?

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SEO Tips # 153 – Google Page Rank

Tip: Did you know that it is possible to rank visibly higher in the search engines
with a PR of 5 than it is with a PR of 8?

It’s true! Don’t obsesse over Page Rank. Focus on building true relevancy.

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SEO Tips # 152 – Search Engine Robots

The newer, inexperienced SEO tends to always try and “rush” their optimization efforts. I often see where new students want to continually “tweak their code” far too often, not allowing adequate time for robots to visit.

Best practice is to let the search engine robots run on their own schedule. If you want to make important changes, allow plenty of time in between to ensure the robots are finding the pages. But most importantly, you want to learn more from each change you make. You want to understand more, with each exercise.

Not every bit of optimization work will be measured, BUT when it comes to “trouble shooting,” it’s absolutely important that you measure your changes and post them to your log for review, at a later date. This way, if you error in any way, it can usually be undone fairly easily.

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SEO Tips # 151 – Web Page Optimization

Have you got a few pages that still need some help? I’m talking about pages you’ve been working on, but they’ve just been giving you a few challenges in the rankings for some reason or other and you’re not happy with them.

Why not look back and review the last changes you made on them and make one more single variation in just one of the influential relevancy factors? Don’t make too many changes – try to just make one important change only. Be sure to record it in your log as well as record the rankings with the date of your entry.

Do NOT submit or re-submit your page using any free ADD URL. But let the robots come back and find the changes (based on their own schedule.) If you are not sure how often the robot is coming back to visit, you can use Robot Manager to find out.

TIP: Little changes (one at a time only) can make a HUGE difference in a measured exercise where you record your details and review progress systematically.

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SEO Tips # 150

In your optimization efforts, it’s wisdom to use the full range of relevancy influences to impact your rankings. Far too many people put much of their efforts into only just “a few” influences that they “think” are most important.

Very stable, long term, top rankings come from using a well-defined balance of the basic essential SEO methods. One of the major challenges for many people, is that they have never really had any formal, structured training in search marketing. For others, the challenge is staying up to date with the most recent changes.

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