Posts Tagged SEO tips

Create Web Design for Customers, Not for you

Remember: when it comes right down to it, “your” Web site isn’t and shouldn’t be designed for YOU. It should be designed for your customers.

What do your customers want to see on your Web site?

As Jakob Nielson of  http://www.useit.com/alertbox/design_priorities.html says, ”You are not the user.”  Web designers spend so much time on things that matter little to the customers. According to Neilson, you need to communicate clearly; provide information the users want; and offer simple page design and navigation.

The above referenced article gives some excellent information that
you’ll want to read.

 

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Some Useful Resources for SEO

SEO Tools and Tutorials Website:

Here’s a great Web site with a lot of cool SEO tools, such as a Similar Page Checker (do NOT use duplicate content); Backlink Anchor Text Analysis (link reputation is one of those “off-page” factors that are so important, particularly with Google); and a Search Engine Spider Simulator (how does your page look to a SE spider?).

http://www.webconfs.com

100 SEO Reference Tools in One Site :

This Web site has over 100 tools that you can use to dig for information
on a URL. There are more nooks and crannies to this site than you
can possibly imagine.

http://www.faganfinder.com/urlinfo/

Adbrite:

Check out the Adbrite where you can purchase advertising through individual or network ads over several thousand Web sites.

Visit: http://www.adbrite.com

KEI Observation Deck:

When is the last time that you checked the KEI Observation Deck for some free keyword observations?
http://www.KEIobservationDeck.com

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200 Search Engine Optimization ( SEO ) Tips Collection

SEO Tips # 226

Google Dance :

You probably know that Google has more than one database, you can check them all right from here…

http://www.seochat.com/googledance/

Free HTML Reference:

For a free HTML reference guide that you can print out and keep by your computer,

visit: http://html-tags.info/

CSS Tutorial:

CSS can make for much cleaner code, getting rid of the dreaded “code bloat” that we all want to avoid. Is it time for you to learn some CSS?

For a “no cost” CSS tutorial, visit: http://www.w3schools.com/css/

Color Marketing Group :

Do you realize the impact color can have on your Web site? Color can even impact a buying decision! What are the “in” colors for next year?

Visit the Color Marketing Group to learn more:

http://www.colormarketing.org

SEO Tips # 225 :

Write customer focused content that appeals to your audience.

Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialogue in an appropriate tone and format for the right audience.

Some of the most interesting content will have more appeal if it speaks to your audience in terms like: you can, you might, you will, yours, your and you’re INSTEAD of we, ours, we’re, we will, we can, etc.

This is extremely important when working on sales related copy.

Here are 3 elements to keep in mind:

1. Create content that is original and genuinely useful to your visitors.

2. Create high quality content that engages the visitor serves a purpose.

3. Create truly relevant content that satisfies the user’s initial query.

For More than 200 SEO Tips ==> Click here – Abdul Malick’s SEO Tips Blog


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Effective Link Building through Social Media Monitoring in SEO

Today online marketing efforts extend beyond with one another. With the accurate coordination, it will be a stroke between search engine optimization (SEO) and social media marketing begins to haze. Marketing strategy is started out exclusively as a means for improving social media visibility are now transitioning into feasible SEO strategies.

One of my desired analyses of this type of link building is purely through social media monitoring. Social media monitoring is essentially the method of monitoring conversations about your brand and/or product(s) across social communities. This can sort from tweets to blog posts to mentions in information articles. The point is, if someone is discussing about you r post or products – you want to know about it.

If you reveal a targeted keyword for seo to build a new link opportunity, Think twice it doesn’t stand it out for you? In addition to tracking brand and product mentions, you can use your preferred social media monitoring tool as a robotic link researching tool.

Here are few ways to take benefit of social media monitoring for SEO.

Keywords you’re targeting: The idea is if someone writes a blog post about a keyword you’re annoying to rank for, it could be an enormous opportunity for you to attain out to them and induce them to add a link to your website in the post or to permit you to guest post for them. It’s also a great way to comprehend popular communities in your industry like forums that we are interrelate daily – and including links in your posts wherever relevant. These opportunities are endless, particularly considering how many keywords you’re possibly interested in ranking for.

Keeping an eye on your competitors: Wherever your competitors building links and participating? Have a look on it. This is an immense opportunity for you see where they are focusing their link building efforts so you can also join in those areas. It’s also an immense way to keep tabs on what anchor text they are focusing on so you can recognize what keywords they are targeting. You just mind a little that you hadn’t targeting in the first place.

Identifying industry establishment: Identify the key influencers in your industry and assist them to write and discuss about your company products & services, it can be a dream come true for your SEO. With presently a few simple reviews on their blog or even immediately through their Twitter stream, you’ll initiate to see more organic reviews screening up that didn’t necessitate any effort on your part.

Pals share your thought on social media monitoring for SEO?

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Yahoo! Search Content Quality Tips

Pages Yahoo! Wants Included In Its Index:

  • Original and unique content of genuine value.
  • Pages designed primarily for humans, with search engine considerations a secondary concern.
  • Hyperlinks intended to help people find interesting, related content, when applicable.
  • Metadata (including title and description) that accurately describes the contents of a web page.
  • Good web design in general.

What Yahoo! Considers Unwanted:

  • Pages that harm the accuracy, diversity or relevance of search results.
  • Pages dedicated to redirecting the user to another page (doorway pages).
  • Multiple sites or pages offering substantially the same content.
  • Sites with numerous, unnecessary virtual hostnames.
  • Pages produced in great quantities, which have been automatically generated or which are of little value (cookie cutter pages).
  • Pages using methods to artificially inflate search engine ranking.
  • The use of text or links that are hidden from the user.
  • Pages that give the search engine different content than what the end user sees (cloaking).
  • Sites excessively cross linked with other sites to inflate a site’s apparent popularity (link schemes).
  • Pages built primarily for the search engines or pages with excessive or off-topic keywords.
  • Misuse of competitor names.
  • Multiple sites offering the same content.
  • Sites that use excessive pop-ups which interfere with user navigation.
  • Pages that seem deceptive, fraudulent, or provide a poor user experience.

Find out all of their guidelines here:
http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html

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Google SEO Report Card by Google Webmasters

Google SEO report card written by by Brandon Falls, Adi Goradia, and Charlene Perez, Search Quality Team.

Click here to download – Google SEO Report Card.

Google SEO report card helps more to  easily understand Google approach in SEO and How many of Google’s web pages use a descriptive title tag? Do we use description meta tags? Heading tags? While we always try to focus on the user, could our products use an SEO tune up? and so on..

This SEO Report is an effort to provide Google’s product teams with ideas on how they can improve their products’ pages using simple and accepted optimizations. These optimizations process and report are intended to not only help search engines understand the content of Google pages better, but also to improve our users’ experience when visiting Google sites.

For More information visit here –  Google webmaster central blog

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URL Redirection Method in SEO (301, 302 and 307)

There are several reasons to use URL redirection:
  • Moving a old site to new domain
  • URL Shortening
  • Mis-type a URL
  • Search Engine Manipulation ( Canonical )
  • Manipulating visitors
The HTTP standard defines several status codes for redirection methods:
  • 300 – multiple choices redirection
  • 301 – moved permanently
  • 302 – temporary redirect ( used to specify redirection for unspecified reason)
  • 307 – temporary redirect
Redirect using .htaccess :

Redirect to old Domain website to new domain website:

RewriteEngine on
RewriteCond %{HTTP_HOST} ^([^.:]+\.)*olddomain\.com\.?(:[0-9]*)?$ [NC]
RewriteRule ^(.*)$ http://www.newdomain.com/$1 [R=301,L]
———————————————————————————————–————————–
301 Redirection from www to non-www site:

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} .
RewriteCond %{HTTP_HOST} !^domain\.com
RewriteRule (.*) http://domain.com/$1 [R=301,L]
———————————————————————————————–————————–
301 Redirection from non-www to www site:

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^yoursite.com [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]
———————————————————————————————–————————–
Now Google provides the solutions for canonical issues for adding meta tag,
<link rel=”canonical” href=”http://www.preferreddomain.com”>

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