Posts Tagged SEM

SEO / PPC Expert – Chennai, India:

Designation : SEO Analyst

Job Location : Chennai, India

Experience : 6 to 10 years

Job Description : 

  • Search Engine Optimisation /SEO Specialist.
  • Online/Digital Marketing.
  • Improve current paid campaigns.
  • Marketing, Advertising, MR, PR, Media Planning.
  • Internet / E-commerce.
  • Provide analytic report

Required Job Skills: 

  • 6+ to 10 yrs years of experience in SEO, SEM / PPC, SMO.
  • Must be a graduate/ post-graduate from a reputed institute.
  • Immediate Joiner – Added advantage.
  • Minimum 30 team members should have handled
  • Training/Certifications – SEO/PPC added advantage

 Company Profile:

MDMT Services

My Digital Marketing Team

Contact :

Archana. R
MDMT Services
Siri Towers, No.3 & 4,Fourrts Avenue Annai Indra NagarOkkiyam Thoraipakkam, CHENNAI,Tamilnadu,India – 600097

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SEO Tips – Pay Per Click ( PPC )

On the topic of Pay Per Click, remember that there are advantages to using PPC such as Google Adwords. But also consider diversifying your campaigns. Remember that you are not “buying a link” but you are displaying an advertisement.

PPC is not SEO because it is “paid advertising.” but it can compliment your SEO work nicely so long as you are measuring the exact results and determine you cost per click and cost per lead.


( Source : Abdul Malick’s SEO Blog )


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Search Engine Optimization (SEO) in Web Technology

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SEO Tips # 78 – SEO Analysis and Performance

In all of our efforts to write well for the robots, we must remember to also write well for the human brain. Remember that the human brain likes the
appropriate use of color. The human brain likes text broken down into manageable chunks or clusters that are easy to read and absorb. Write your copy using all of the important SEO principles but be sure to strike a balance.

With practice, you can build pages that are content rich and compelling to read. You can create projects that are pleasing to look at and still score exceptionally well in the rankings.

Another Tip,

Make sure your top scoring high performance pages include a call to action.
This is not difficult or time consuming, but it can make a real difference in
getting results. You can easily provide a visitor with some sort of reason to
take action now.

Did you ever want to check 2 different pages to see how similar
they are? Remember, search engines don’t like duplicate content.

Try this tool:

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SEO Tips # 76 – For Effective Search Engine Marketing

For effective search engine marketing, you need more than just top rankings.

Remember to include strong calls to action to compel a response from the reader. What do you want the reader to do once they finish reading your content? You need to clearly build these options into each page and leave nothing to guess work.

Describe what action you would like them to take and never assume that they will just know what to do, because they won’t act unless you spell it out.

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55 important Interview Questions for SEO

It is very useful for SEO people searching for jobs. You can find out answers in

Technical / Tactics

Every SEO prefers certain tactics over others, but familiarity with many could indicate a deeper understanding of the industry. And while every SEO doesn’t need to have a web developer background, having such skills can help set someone apart from the crowd.

1. Give me a description of your general SEO experience.
2. Can you write HTML code by hand?
3. Could you briefly explain the PageRank algorithm?
4. How you created any SEO tools either from scratch or pieced together from others?
5. What do you think of PageRank?
6. What do you think of using XML sitemaps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?
11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today’s world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you’ve been workind for has decided to move all of its content to a new domain, what steps would you take?
16. Rate from 1 to 10, tell me the most important “on page” elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for backlinks?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference bewtween PageRank and ToolBar PageRank?
26. Why might you want to use nofollow on an internal link?


A big part of SEO involves assessing the effectiveness of a campaign both relative to past performance as well as to competiting sites.

1. Are you familiar with web analytics and what packages are your familiar with?
2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
4. How do you evaluate whether an SEO campaign is working?
5. What does competitive analysis mean to you and what techniques do you use?
6. If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
7. How many target keywords should a site have?
8. How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?
9. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results – how does this affect your work?
10. Why does Google rank Wikipedia for so many topics?

Industry Involvement

Is SEO just a job to pay the bills? Nothing wrong with that, but some senior positions can benefit from more enthusiasm and interest that can be measured by work done outside of the office.

1. If salary and location were not an issue, who would you work for?
2. In Google Lore – what are ‘Hilltop’, ‘Florida’ and ‘Big Daddy’?
3. Have you attended any search related conferences?
4. Google search on this candidates name, (if you cannot find them, that’s a red flag).
5. Do you currently do SEO on your own sites? Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
6. Of the well-known SEOs, who are you not likely to pay attention to?
7. What are some challenges facing the SEO industry?
8. What industry sites, blogs, and forums do you regularly read?
9. Who are the two key people – who started Google?
10. Who is Matt Cutts?
11. If you were bidding on a contract, what competitor would you most worry about?


These questions are more about how an answer is given rather than the actual answer. They often scare interviewees, but with no wrong answer they’re actually a good opportunity to shine.

1. Tell me your biggest failure in an SEO project
2. What areas of SEO do you most enjoy?
3. In what areas of SEO are you strongest?
4. In what areas of SEO are you weakest?
5. How do you handle a client who does not implement your SEO recommendations?
6. Can you get xyz company listed for the keyword Google in the first page?
7. What do you think is different about working for an SEO agency vs. doing SEO in-house?
8. Why are you moving from your current position and/or leaving any current projects?

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